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Private club management & leadership lessons featuring 16 Industry experts
About the Book
This isn’t some boring textbook filled with academic knowledge. This is a seriously fun guide filled with real world, in-the-trenches leadership and management advice. We scoured the globe to find the top minds in private club leadership and management and compiled their advice in this fascinating easy-to-read guide.
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About the Authors
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Michael Crandal, CNG

Michael Crandal, CNG is A proven, national award winning leader specializing in creating and building exemplarily management teams. During his career, He’s led 2 Platinum Clubs of America - Thunderbird Country Club and Exmoor Country Club. He is one of the leading thought leaders and conference presenters in the private club industry.

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Gabriel Aluisy

Gabriel Aluisy is the founder of The Private Club Agency. He is the author of The Defnitive Guide to Membership Marketing and the best selling book Moving Targets: Creating Engaging Brands in an On-Demand World. Each week, Aluisy hosts the Private Club Radio Show, the industry’s premier podcast dedicated to private club education.

Contributing Authors
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Ray Cronin

“The balance sheet”

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paul mueller

“Capital reserve Significance”

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Gordon Welch

“Committee Success”

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Norm Spitzig

“Strategic Planning
in 2 questions”

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Mark Bado

“Fitness / Wellness
in Private Clubs”

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Jackie Carpenter

“Employees are the
Most Important People”

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Bill Schulz

“The Evolution of
F&B in Private Clubs”

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Robert Sereci

“You're on a first name basis”

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Dave Downing

“Get Better NOW!”

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Dave Duval

"Debt in Private clubs"

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Joe Abely

“Debt in Private Clubs”

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John Embree

“The Importance
of Tennis Programming”

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Henry Wallmeyer

“5 Myths of Private Clubs”

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Bud Gravette

“Dual Roles of a Plutonium GM/COO”

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Harvey Weiner

“This I Know”

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Alan Jacobs
“It’s Showtime!”

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Can we offer you an appetizer?
get a taste for the ABC’s of Plutonium Private club leadership. Sample the first two chapters of the book free. We promise it will be something to chew on!
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Rave reviews for the book

“My entire board had access to The ABC’s of Private Club Leadership!”
Tommy Brennan -  Presiden,t  Tchefuncta Country Club — Covington, LA

“Very compelling. Wished I had this information years ago!”
Jody Clor - GM/CO0, Old Overton Club

“a must read for volunteer directors and industry professionals”
Frank Cordeiro, COO - Diablo Country Club

“This book is awesome!”
John R. Finley, CCM - Managing Partner, Paisano Performance Partners

“The expertise found in The ABC’s of Private Club Leadership accurately encapsulates Michael’s approach. He delivers the highest quality member experiences with impeccable integrity.”
Jere Fonda - Past President, Thunderbird Country Club

“I plan on making this book a part of Board orientations, as well as available to committee members.”
Tim Mervosh, COO/GM - Thornblade Club

“A very comprehensive and fun read with valuable information for any man- ager, CEO, or member involved in committees or Board of Directors.”
Andy Pavlovich - Past President, Hallbrook Country Club

“A thought provoking and insightful book of step by step for boards, man- agers, and staff alike!”
Steven Rosen, GM - Indian Wells Golf Resort

“A ‘must have’ reference manual for Managers, Assistant Managers and Wanna-Be-Managers. Plutonium” is a must-read because it’s deliv- ering “the meat” in a fun-to-read format that’s energized with The BUZZ!!! Boring it ain’t — USEFUL it is.”
Gregg Patterson, Founder and President, Tribal Magic!

“As a past president, as well as a current member of multiple top-tier clubs, I can say that volunteer board members should read The ABC’s of Plutonium Private Club Leadership as a routine component of their orientation. ‘ABC’s’ empowers everyone to produce a higher level of member experience.”
Walt Sinclair - Boise, Idaho

“The understanding of what Club leaders should expect from their GM and also what their fellow members should expect from the BOD’s is some of the best I have seen in any business.”
Gary D. Smith, President - Mission Hills Country Club

“This book is a ‘must read’ and reference item for any private club leader that wants to understand how an excellent Club should be run.”
Sal V. Spano - Former Arvida/Disney CFO - President, Palm Beach Polo Golf and CC.

topics covered

This is THE most comprehensive book on effective private club leadership. There is nothing else like it. Here are the topics you will find covered from "A to Z".

  • ATTITUDE
  • BOARD EXPECTATIONS
  • BOARD OF DIRECTOR’S
  • BOARD MEETINGS THAT MATTER
  • BOTTOM LINE CONTRIBUTORS ARE WHAT MATTER
  • BRIGHT IDEAS — STARTING WITH THE FIRST DAY AT A NEW CLUB
  • BUDGETS
  • CAPITAL PROJECTS
  • CAPITAL RESERVE STUDY
  • CHANGES
  • CHARACTER
  • CMAA
  • COMMITTEES CAN GET OUT OF HAND!
  • COMMITTEE SUCCESS
  • DEBT IS ONLY A TOOL
  • DECONSTRUCTING IDEAL GM/COO ROLE MODELS
  • DELIGATION SKILLS
  • DELINQUENT ACCOUNTS
  • DISAPPOINTMENTS
  • DUEL ROLES OF A PLUTONIUM GM/COO
  • DUES INCOME
  • ELEPHANTS ARE IN THE BOARDROOM!
  • EMPLOYEE ANNUAL COMPENSATION ADJUSTMENTS
  • EMPLOYEE AREAS
  • EMPLOYEES
  • EXECUTIVE CHEFS
  • EXECUTIVE LEVEL DECISIONS NEED TO BE MADE
  • EXECUTIVE SUMMARY
  • FINANCIAL SUCCESS
  • F&B IN PRIVATE CLUBS
  • F&B OPERATIONS
  • FITNESS AND WELLNESS
  • FOOD COST OF GOODS SOLD
  • GET BETTER NOW!
  • GM/COO’s FIRST 90-DAY PLAN
  • GOLF IS THE ANSWER!
  • GOSSIP
  • GOVERNANCE ISSUES
  • HARD WORK
  • HEALTHY PLUTONIUM CLUB BASICS
  • HUMOR
  • INTANGIBLES
  • INTERVIEW QUESTION OF BALANCE
  • INTERVIEW SKILLS
  • JOB TITLES MEAN NOTHING
  • KNOWLEDGE
  • LEADERSHIP
  • LISTENING & SPEAKING
  • MASTER PLAN
  • MEETINGS
  • MEMBER EXPERIENCES
  • MEMBERSHIP MARKETING
  • MENU PRICING
  • MICRO-MANAGMENT
  • MISSION STATEMENT
  • MONEY TALKS
  • NATIONAL CLUB ASSOCIATION
  • NEW IDEAS
  • NEW MEMBERS
  • ONE THING THAT NO LEADER CAN AFFORD
  • ORIENTATION FOR NEW BOARD MEMBERS
  • PEOPLE
  • PEOPLE AND PROCESS
  • PERFORMANCE REVIEWS
  • POOR PERFORMERS
  • POTENTIAL FOR PERFECTION
  • PRESIDENT ALWAYS LOOKS GOOD
  • PRIVATE CLUB RADIO
  • QUALITY AND SERVICE
  • QUESTIONS
  • RESPONSIBILITY CANNOT BE DELEGATED
  • RETURN ON INVESTMENT OF BEING A MEMBER
  • SANCTUARY COUNTY CLUB
  • SERVER COMPENSATION
  • SHAKESPERE
  • STRATEGIC PLANNING
  • TEAM BUILDING
  • TENNIS, ANYONE?
  • THREE CLUB MANAGERS
  • THRIVING
  • TOXIC EMPLOYEES
  • TRAINERS TEACH
  • UNPLANNED CAREER MOVES
  • VISION
  • WAIT STAFF SERVICE
  • WORKING YOUR WAY TO THE TOP
  • XTRA ATTENTION AND PERSONAL CARE
  • YOUNGER MEMBERS
  • YOU’RE ON A FIRST-NAME BASIS
  • ZEE CLUB!
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Ready for the main course?
Order your copies today and we will sign and ship them within 48 hours.
©Copyright 2019 Michael Crandal, CNG & Gabriel Aluisy